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Analysis of China's educational electronic products market

  • Author:Nancy
  • Source:original
  • Release on:2019-09-11
   Analysis of China's educational electronic products market

   At present, with the continuous development of voice technology, intelligent voice control technology and low-cost color screen machine become the trend of electronic education product development; human-computer interaction and intelligent network has become the basic structure of a new generation of electronic education industry products. The market needs uniform standards, and e-education products are eager for a technological revolution. The new generation of e-education industry has transitioned from a blind fanatic period to a rational thinking period. From 2009 to 2012, with the expansion of the scale of e-education users, the division of labor across the entire industry chain has become the trend of the times. Retailers led by schools and publishers, software and hardware solution providers focused on technology research and product innovation, terminal manufacturers based on brand and market operations, and bookstores will be based on their own advantages. Division of labor, and relying on strong manufacturers to carry out the necessary integration, and ultimately form a large industry of upstream and downstream cooperation. At present, the phenomenon of homogenization of e-education products is more serious. Manufacturers expect to innovate product functions and selling points through new technologies, and seek a larger share of the e-education market. The digital learning machine has developed into a multi-functional integration era, and effectively integrates functions such as repeater, word machine, electronic dictionary, e-book, U disk, MP3, voice recorder, card reader, etc. in core functions, and is fully compatible with network learning. Scenario teaching, portable teaching, word associative memory, synchronous textbook explanation, interactive full question bank, authoritative dictionary, online library and other modes, as well as free memory expansion.

      In the 2009-2012 market, intelligent voice control technology, full-screen touch input and a new generation of handwriting input technology will also become the mainstream of the market. From 2009 to 2012, the function of e-education products is mainly realized by the technology of the enterprise, and the technology is precisely the most direct embodiment of the comprehensive strength of the enterprise. Technology research and development determines the hardware level of e-education products. The most intuitive experience for consumers is the way in which courseware is displayed. The digital learning products from 2009 to 2012 are functionally entertaining and interactive. The product design has fashionable color, beautiful appearance and personalized characteristics. The “interactive” is the consumer and e-education. The important functions that are closely linked to the product are important functions that reflect the individualization of the product. For e-education products, “interactivity” will be a blunt way to change the “teaching” and “learning” of current learning machine products, and to solve the important factors of two-way communication between teaching and learning. From 2009 to 2012, the sales channels of e-education products will continue to diversify. The sales channels such as bookstores, home appliance chains, shopping malls, IT stores, professional electrical stores, and online malls have their own advantages and disadvantages, complementing each other and complementing each other. With the expansion of manufacturers to various channels, the proportion of e-education products in shopping malls will gradually decline, and the proportion of sales in home appliance chains will gradually increase, mainly related to the expansion speed of home appliance chains and changes in consumers' purchasing habits. With the gradual clarity of the positioning of e-education products, the proportion of IT stores will gradually decline, but IT channels will still occupy a considerable proportion for a long time. The bookstore has the advantages of target consumption cluster, good purchasing environment and many categories. It will remain in the mainstream channel status in 2009-2012. The channel structure diversification trend of China's e-education market is more obvious, and the traditional channels and emerging channels are further integrated. The difference will shrink.