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Outbound travel translator OTA finds new purse

  • Author:Linki
  • Source:https://news.cncn.net/c_751935
  • Release on:2019-09-15
Outbound travel translator OTA finds new purse

Outbound travel related products are receiving more and more attention. Not long ago, Liu Qingfeng, the chairman of the National Science and Technology Association, used the translation machine to make an unexpected popularity. The outbound travel translator also allowed some OTAs to see new business opportunities. The Beijing Business Daily reporter learned that at present, only the OTA platforms such as Ctrip, Tongcheng, and Tuniu are available for domestic outbound travel machine rental. Travel agencies rarely have such services.

It is reported that there are many brand translation machines in China, including the Keda Xunfei translation machine, Netease's translation of the egg, the quasi-child translation machine, and the WiFi translation machine of Baidu and Ctrip. With the simplification of visa procedures for outbound travel, the liberalization of policies, and the increase in outbound travel products, the demand for foreign language translation services has also increased. Insiders pointed out that at present, the translation machine is still in the emerging market stage, and OTA is only providing services. How the actual effect still needs to be observed by the market for some time.
Translation machine "becoming popular"

With the enhancement of the national economic strength and the increase in the frequency of outbound travel, the problem of transnational language barriers has gradually emerged. According to statistics, in 2017, the number of outbound tourists in China has exceeded 130 million, an increase of 7% over the same period of the previous year. According to estimates by the China Tourism Research Institute, China’s international tourism expenditure in 2017 reached 115.29 billion US dollars, an increase of 5%.

The translator has tasted the sweetness of "realizing". According to the person in charge of Ctrip, after the official launch of the platform and the launch of the WiFi translator rental product jointly launched by Baidu, the sales volume has exceeded 5,000 units. Monthly bookings are growing at a rate of 200%, and orders since 2018 are exploding.

The price is generally expensive

The Beijing Commercial Daily reporter inquired about the official website of several major translation machine brands in China. Most of the current translation machines are generally expensive. Among them, the official website of the University of Science and Technology is 2999 yuan, Baidu WiFi translation machine 2399 yuan, the standard translation machine 1288 Yuan, Sogou travel translation treasure 1498 yuan. Thousands of yuan of translation machines are one of the important factors hindering the choice of outbound tourists.

According to the person in charge of Baidu's translation machine, few people now choose to buy a translation machine. "Because for the people who go out to travel, the demand for translation is far from the desire to buy." He further introduced that for tourists, the rental service of translation machines is more affordable and cost-effective. Some travel agencies offer free translation machines as a value-added service to attract more tourists.

The emergence of intelligent translation machines has alleviated the language problems of Chinese people's overseas travel to a certain extent. However, some experts pointed out that the current variety of translation software abounds, but also caused a lot of competitive pressure on the translation machine. In this regard, Baidu translator related person in charge said that compared with the translation software on the mobile phone, the biggest advantage of the translation machine is the timeliness and functionality. If you use mobile phone software to translate, then you need to switch between the app and the map. It is cumbersome and delays time. However, the translator is more convenient and has a higher accuracy.

Value-added travel service

The person in charge of Baidu Translator told the Beijing Business Daily that the most popular one is the handheld translator with WiFi+ translation. It is light and smart and has the function of surfing the Internet. It is very popular among free travellers. He introduced that there are three ways to go abroad for general travel: traffic, WiFi, and Internet cards. Among them, WiFi has the highest cost performance and is suitable for a wide range of people.

The person in charge also introduced that, in the past, the translation machine market has always had the problem of poor translation quality, small number of languages, and the need to connect to the network to apply. The convenience in many scenarios is much lower than that of translation software on mobile phones. Nowadays, with the advent of AI technology, the outbound travel market has also ushered in a “bonus period”. The market prospects for translation machines are very broad, and cooperation with tourism companies is becoming more and more close.

At present, Chinese tourists mainly go outbound in two ways, one is free and the other is group tour. In these two modes of travel, the translation machine can also be regarded as a value-added service in tourism products.

It is understood that many OTAs and travel agencies in China are now preparing to develop this service. According to an industry insider, including Shanghai Zhongqing Brigade, Tuniu, Flying Pig, etc. are all negotiating with the translation machine companies for leasing cooperation. Some insiders said that with the advancement of Internet technology, outbound WiFi or automatic translation machines, the use of technical means to solve travel problems has become a trend. However, the application of these emerging technologies is not mature enough, and more time is needed for market verification in the future.